Sans Normal Tify 10 is a regular weight, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, posters, branding, logotypes, editorial, fashion, dramatic, modernist, glamour, display impact, editorial voice, brand distinctiveness, luxury tone, high-contrast, sharp terminals, flared strokes, graphic, sculpted.
This typeface presents bold, high-contrast forms with a distinctly wide stance and a crisp, upright posture. Strokes alternate between hairline-thin cuts and heavy, almost blade-like masses, creating sharp internal notches and tapered joins, especially in diagonals and curved transitions. Counters are generally open and rounded, while many terminals resolve into pointed wedges or abrupt shears rather than traditional serifs. The overall rhythm is lively and slightly irregular due to varying letter widths and strongly sculpted stroke endings, producing a deliberately carved, display-forward texture.
It performs best in headlines, cover lines, and large-format typography where its thin cuts and sculpted joins can be appreciated. The style suits fashion and culture magazines, posters, and brand identities that want a refined but edgy look. For longer passages, it works most comfortably at larger text sizes with generous spacing to preserve the hairline details.
The tone feels editorial and fashion-oriented, combining elegance with a slightly aggressive, graphic edge. Its dramatic contrast and razor-cut detailing suggest luxury, headline energy, and contemporary sophistication rather than neutrality. The overall impression is confident and attention-seeking, with a stylish, poster-like presence.
The design appears intended as a modern, high-contrast display sans that borrows some of the tension and glamour of classic contrast models while keeping a clean, non-serif silhouette. Its widened proportions and razor-like terminals aim to deliver maximum visual impact, distinctive silhouettes, and a premium editorial character.
In text settings the heavy vertical presence and hairline cuts create a striking shimmer, with certain letters showing distinctive wedge intrusions and angular cut-ins that become prominent at larger sizes. Numerals echo the same contrast and sharp tapering, reinforcing a cohesive, high-impact voice across alphanumerics.