Sans Normal Memor 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, bold, confident, playful, impact, motion, attention, branding, display, oblique, rounded, chunky, compact, soft corners.
A heavy, oblique sans with broad proportions and compact counters. Curves are built from rounded, almost circular bowls (notably in C, O, e, and g) while terminals are clean and blunt, keeping the overall silhouette solid and high-impact. The diagonal slant is consistent across uppercase, lowercase, and numerals, and the set uses simplified, sturdy constructions—single‑storey a and g, and a short crossbar on t—paired with tight apertures that reinforce the dense, poster-like color.
Best for display settings where bold presence matters: headlines, posters, event graphics, sports or activewear branding, and packaging that needs immediate shelf impact. It can work for short callouts and subheads in editorial layouts, but the dense counters and strong slant make it less suitable for extended small-size reading.
The tone is assertive and kinetic, with a forward-leaning stance that suggests motion and momentum. Rounded forms keep it approachable and slightly playful, balancing the strong weight with a friendly, contemporary feel.
Likely designed to deliver maximum impact with a forward-leaning, motion-driven personality, combining rounded geometry with a solid, compact build for emphatic display typography.
The numerals follow the same chunky, oblique logic, with ample black area and minimal internal space, making them feel punchy and graphic. In text, the weight and slant create strong word shapes and a pronounced rhythm, best suited to short lines where the dense texture can read as intentional impact.