Sans Normal Jomok 10 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Arzachel' by CAST, 'Telder HT Pro' by Huerta Tipográfica, 'Basel Neue' by Isaco Type, 'Big Vesta' by Linotype, 'Scansky' by Satori TF, and 'Petala Pro' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, friendly, punchy, retro, impact, speed, approachability, display clarity, brand emphasis, oblique, rounded, soft terminals, compact, high impact.
A heavy, oblique sans with rounded, somewhat condensed letterforms and a lively, forward-leaning posture. Strokes are thick and broadly uniform, with gentle modulation and softened corners that keep counters open despite the weight. Curves are built from smooth, elliptical shapes; joins and terminals tend to be blunt but slightly eased, giving the texture a cushioned, readable feel. Spacing appears tight-to-moderate, producing a dense, emphatic rhythm in words, while overall proportions stay stable across caps, lowercase, and figures.
Best suited to display settings where impact and motion matter: headlines, posters, retail signage, brand marks, packaging callouts, and sports or event graphics. It can also work for short UI labels or navigation at larger sizes where a bold, friendly emphasis is desired.
The overall tone is energetic and assertive, but not harsh—more approachable than industrial. Its slant and weight suggest motion and momentum, evoking sporty, promotional, and mid-century display typography while remaining clean and contemporary enough for bold headlines.
The design appears intended to deliver maximum presence with an italicized sense of speed, balancing strong, compact forms with rounded geometry for approachability. It aims for confident display performance—high visibility, quick recognition, and a cohesive, energetic word shape.
Uppercase forms read sturdy and compact, while lowercase shows simple, single-storey shapes (notably the a) that lean into a casual, sign-like voice. Numerals are robust and highly legible at display sizes, matching the rounded construction of the letters.