Sans Normal Pomov 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FS Emeric' by Fontsmith and 'Fieldwork' and 'Mundial' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, modern, approachable, impact, friendliness, legibility, modernity, brand voice, rounded, soft corners, high impact, chunky, open counters.
A heavy, rounded sans with broad proportions and smoothly shaped curves. Strokes are consistently thick with soft joins and minimal modulation, giving letters a solid, blocky silhouette without feeling rigid. Terminals are clean and slightly softened; bowls and counters are generous, helping maintain clarity despite the weight. Lowercase forms read sturdy and compact, with simple, geometric construction and an overall even rhythm across words and lines.
This font is best used where impact and quick recognition matter: headlines, poster typography, brand marks, packaging callouts, and short UI or signage phrases. It can also work for short paragraphs at larger sizes, where the open counters and rounded geometry support comfortable scanning.
The tone is upbeat and approachable, balancing bold presence with friendly rounding. It feels contemporary and informal, projecting confidence without aggressiveness, making it well suited to expressive, high-visibility messaging.
The design appears intended to deliver maximum visibility with a friendly, contemporary voice—combining a strong, attention-grabbing weight with rounded, geometric forms for approachability and clarity in display settings.
The wide set and large interior spaces make the letters hold up well in dense settings, while the bold shapes create strong word images. Numerals match the letterforms in weight and roundness, producing a cohesive, branded feel in mixed alphanumeric use.