Sans Normal Kirin 1 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Pieta' by Type Dynamic (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, friendly, modern, confident, impact, motion, approachability, modernity, oblique, rounded, geometric, soft corners, compact apertures.
A heavy, oblique sans with broad proportions and smooth, rounded geometry. Strokes stay uniform with minimal modulation, producing dense, solid letterforms and strong color on the page. Curves are circular and clean (notably in O, C, G, and 0), while joins and terminals read as subtly softened rather than sharply squared. Counters are relatively tight and apertures tend toward the closed side, giving the design a sturdy, compact rhythm even at larger sizes. The numerals match the letters in weight and slant, with simple, straightforward construction and clear silhouettes.
Well-suited to headlines, posters, and large-format messaging where a strong, slanted presence helps convey motion and emphasis. It can work effectively for branding and packaging that want a modern, athletic feel, and for short subheads or callouts where bold shapes and rounded geometry maintain clarity.
The overall tone is energetic and forward-leaning, with a sporty, contemporary voice. Its rounded construction keeps it approachable and friendly, while the heavy weight and broad stance project confidence and impact.
The design appears intended as an impactful, modern sans that combines a sense of speed (through its slant and wide stance) with approachable, rounded forms. It prioritizes bold readability and visual momentum for display-led typography.
The oblique angle is consistent across uppercase, lowercase, and figures, and the spacing appears geared toward display clarity rather than airy text color. Round letters feel especially prominent, and the design maintains a cohesive, geometric logic across the set.