Sans Normal Kemaj 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, modern, confident, friendly, impact, motion, clarity, modernity, approachability, oblique, geometric, rounded, clean, punchy.
A heavy, oblique sans with compact proportions and smooth, rounded outer curves. Strokes are uniform and low-contrast, producing a solid, poster-ready texture with minimal modulation. The design emphasizes broad bowls, generous counters, and clean terminals, with a forward slant that adds motion without introducing calligraphic detail. Uppercase forms are sturdy and simplified; lowercase is similarly robust with single-storey shapes and rounded joins, keeping rhythm tight and highly legible at larger sizes.
This font suits headlines, short statements, and display typography where a strong, forward-leaning presence is needed. It works well for branding, packaging, and promotional graphics—especially in active or contemporary contexts—where its rounded, geometric construction stays clear while delivering punch.
The overall tone is assertive and high-energy, with a contemporary, sporty feel. Its rounded geometry and consistent weight keep it approachable, while the slant and mass convey momentum and confidence. The result reads as bold and upbeat rather than formal or delicate.
The design appears intended to provide a modern, high-impact oblique sans that remains friendly and readable. By combining uniform stroke weight with rounded, geometric forms, it aims to balance immediacy and clarity for attention-driven typography.
Numerals and capitals appear engineered for visual impact, with broad interior spaces that help prevent clogging when set large. The oblique angle is consistent across the set, and the spacing feels geared toward headline use where the shapes can breathe.