Sans Normal Lunut 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Cabira' by Hurufatfont, 'HD Canton' by HyperDeluxe, 'Riveta' by JCFonts, 'Kinetika' by Monotype, 'Campton' by René Bieder, and 'Mundial' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, playful, punchy, retro, attention, energy, impact, approachability, modern promo, oblique, rounded, bulky, soft-cornered, compact counters.
A heavy, oblique sans with broad proportions and rounded geometry. Strokes are thick and consistent, with soft transitions at corners and generously curved bowls that keep forms friendly despite the weight. Counters are relatively compact, apertures are tight, and terminals tend to feel blunt, producing dense, high-impact letterforms. The slant is steady across capitals, lowercase, and numerals, giving the design a forward-leaning rhythm and a slightly compressed, energetic texture in text settings.
Best suited to headlines, poster typography, and brand marks where bold, forward-leaning emphasis is desired. It also fits sports and lifestyle branding, packaging callouts, and short UI/marketing banners where impact matters more than long-form readability.
The overall tone is bold and energetic, with a forward-motion feel that reads as sporty and promotional. Rounded shapes and smooth curves add a playful, approachable edge, while the dense weight keeps it confident and attention-grabbing.
The design appears intended to deliver maximum visual punch with a smooth, rounded sans structure and a dynamic oblique stance. It prioritizes strong silhouette and consistent weight for attention-focused typography while keeping a friendly, accessible character through curved forms.
Capitals present as sturdy and uniform, while the lowercase introduces more personality through single-storey forms and simplified construction. Numerals are similarly robust and rounded, matching the letterforms for consistent color in headlines. The combination of tight internal spaces and strong slant favors larger sizes where interior clarity and the oblique cadence can fully read.