Sans Normal Itmey 11 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Otoiwo Grotesk' by Pepper Type and 'Base Neue' by Power Type (names referenced only for comparison).
Keywords: headlines, posters, logotypes, packaging, signage, bold, sporty, tech, impactful, confident, impact, clarity, modernity, brand presence, display strength, geometric, rounded, compact counters, flat terminals, soft corners.
A heavy, geometric sans with broad proportions and rounded outer shapes. Curves are built from clean circular/elliptical forms, while joins and corners are slightly softened, giving the design a sturdy but not harsh silhouette. Strokes remain consistently thick with minimal modulation, and many letters feature horizontally cut terminals and wide, stable bases. Counters are relatively compact for the weight, producing dense, high-ink word shapes and strong texture in lines of text.
Best suited to display sizes where its mass and width can deliver maximum impact—headlines, posters, brand marks, packaging, and bold UI moments. It can also work for short blocks of text such as slogans or calls-to-action, where dense color and strong rhythm are desirable.
The overall tone is assertive and high-energy, with a contemporary, performance-oriented feel. Its chunky geometry and wide stance read as confident and modern, leaning toward sporty and tech-forward branding rather than understated editorial typography.
Designed to deliver immediate visual strength through wide, geometric letterforms and minimal stroke contrast. The intent appears to balance toughness with approachability by pairing a heavyweight build with rounded shapes and softened corners, optimizing the face for attention-grabbing, contemporary branding.
The face emphasizes strong horizontal rhythm and squat, stable forms, which makes headings feel anchored and blocky. The numerals match the letterforms in weight and roundness, maintaining a consistent, cohesive presence in mixed alphanumeric settings.