Sans Normal Itmir 5 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Fusion Collection' by Blaze Type, 'HD Colton' by HyperDeluxe, 'JHC Mirko' by Jehoo Creative, 'Otoiwo Grotesk' by Pepper Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, sporty, impact, approachability, clarity, modernity, rounded, geometric, compact counters, open apertures, smooth curves.
This typeface is a heavy, rounded sans with broad proportions and a smooth geometric backbone. Strokes are consistently thick with gentle transitions into curves, producing soft corners and sturdy, simplified joins. Round letters like O and Q read as near-circular with generous weight, while flat-sided forms (E, F, T) keep crisp horizontal terminals. The lowercase shows a tall x-height and compact internal spaces; the two-storey a and single-storey g feel clean and engineered, and the numerals are wide with strong, stable silhouettes.
It performs best in high-impact settings such as headlines, logos, product branding, packaging, and short callouts where its width and weight can do the work. It is also suitable for signage and UI hero text where a friendly, modern presence is desired.
The overall tone is bold and upbeat, balancing technical cleanliness with approachable rounded forms. It communicates confidence and clarity rather than delicacy, making it feel contemporary and energetic.
The design appears intended to deliver maximum presence with a softened geometric voice: a wide, heavy sans that stays approachable through rounded forms and clear structure. It aims for strong recognition and clean readability in display typography.
Counters and apertures stay relatively open for the weight, helping legibility at larger display sizes, though the heavy massing and tight interior spaces can make dense text blocks feel dark. The rhythm is steady and even, with a consistent curve language across letters, numbers, and punctuation in the sample.