Sans Normal Osgem 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'News Gothic EF' by Elsner+Flake, 'News Gothic No. 2' by Linotype, 'RF Dewi' by Russian Fonts, 'Core Sans E' and 'Core Sans ES' by S-Core, and 'News Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, bold, confident, friendly, modern, assertive, impact, clarity, attention, headline, chunky, compact, dense, geometric, clean-cut.
A compact, heavy sans with rounded, geometric foundations and firmly controlled curves. Strokes are consistently thick with subtly softened joins, producing sturdy letterforms that read as solid blocks of black at display sizes. Counters are relatively tight and the overall rhythm is dense and punchy, with clean terminals and minimal gesture.
Best suited for headlines, posters, packaging, signage, and brand marks that need immediate visibility and a contemporary, approachable feel. It also works well for short UI labels, badges, and social graphics where bold hierarchy is required, while extended paragraphs may feel visually dense at smaller sizes.
This typeface projects a confident, straightforward voice with a strong advertising energy. Its heavy presence and friendly curves create an approachable, no-nonsense tone that feels modern and practical rather than delicate or formal.
The design appears intended to maximize impact and legibility in short, high-contrast messages. It favors simple geometry, tight spacing, and large internal shapes where possible to keep forms recognizable even when set very heavy.
Uppercase forms are broad and steady, while the lowercase keeps a compact silhouette that reinforces the dense texture. Numerals are stout and highly prominent, matching the letter weight for strong emphasis in prices, dates, and calls to action.