Sans Normal Nemag 9 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5 (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, punchy, friendly, retro, chunky, impact, approachability, headline focus, geometric clarity, rounded, soft, bulky, compact, high-impact.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are thick and even, with gently curved corners and a smooth, geometric construction that favors circles and ovals. Terminals are blunt and clean, and the overall rhythm is dense, with letters taking up a lot of horizontal space and leaving relatively tight apertures in forms like C, S, and e. Numerals and capitals share the same blocky, high-coverage feel, producing a strong, poster-like texture in continuous text.
This font is well suited to short, high-impact applications such as headlines, posters, storefront or event signage, and bold brand marks. It can also work effectively on packaging and in social graphics where a friendly, chunky voice is desired, especially at medium-to-large sizes where counters and apertures remain clear.
The tone is bold and upbeat, leaning toward a friendly, slightly retro display voice. Its rounded geometry and thick joins give it a toy-like, approachable character while still feeling assertive and attention-grabbing. The overall impression is energetic and informal rather than technical or delicate.
The design appears intended to deliver maximum visual impact with an approachable, rounded personality. Its broad, dense forms and geometric curves suggest a focus on display use—creating a strong silhouette and consistent, punchy texture rather than delicate detail or extended text refinement.
In the sample text, the dense black mass and tight counters create a strong headline color, especially at larger sizes. Circular forms (O, o, 0, 8, 9) read as particularly emblematic, reinforcing the font’s rounded, geometric identity.