Sans Normal Obdom 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Squad' by Fontfabric and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, utilitarian, impact, clarity, simplicity, legibility, attention, blocky, sturdy, compact, roundish, high-impact.
A heavy, compact sans with broad, rounded counters and firmly squared terminals. Curves are smooth and circular in letters like C, O, and S, while straight-sided forms (E, F, H, N) stay rigid and dense, creating a strong, even texture. The stroke weight is consistent throughout, with minimal modulation, and the joins and corners read as slightly softened rather than sharp. Lowercase forms are simple and sturdy with single-story a and g, a wide-shouldered n/m, and a short-tailed r; punctuation and numerals match the same chunky, geometric construction.
This font suits short, high-impact typography such as headlines, posters, brand marks, packaging callouts, and storefront or wayfinding signage. It also works for bold UI labels or splash screens where quick recognition and solid color on the page are more important than delicate detail.
The overall tone is bold and straightforward, projecting clarity and confidence without feeling aggressive. Its rounded geometry adds a friendly, approachable flavor, while the dense proportions keep it punchy and emphatic for attention-getting settings.
The design appears intended to deliver maximum visual impact with uncomplicated, geometric letterforms and a compact rhythm. It prioritizes strong silhouettes, sturdy counters, and consistent weight for clear, assertive display typography.
Spacing appears tight-to-moderate, producing a compact, poster-like rhythm in text. The figures are large and weighty, and the uppercase has a strong, sign-like presence that remains consistent across the alphabet.