Sans Normal Lidun 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Ordina' by Schriftlabor, 'Tablet Gothic' by TypeTogether, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, athletic, energetic, assertive, modern, punchy, impact, motion, emphasis, modern branding, oblique, rounded, compact, blocky, high impact.
A heavy, oblique sans with compact proportions and smooth, rounded curve construction. Strokes are thick and largely uniform, with tight apertures and short, dense counters that give letters a solid, block-like presence. Terminals are clean and blunt, and the overall geometry leans on broad curves and straight-sided joins, creating a sturdy rhythm. Numerals follow the same weight and slant, reading as bold, simplified forms optimized for impact.
This font performs best in short, high-impact applications such as headlines, poster typography, sports and fitness visuals, packaging callouts, and promotional graphics. Its dense weight and slanted stance also suit punchy subheads and signage where rapid recognition matters more than extended reading comfort.
The tone is forceful and kinetic, with a forward-leaning stance that suggests motion and urgency. Its dense black shapes and rounded construction feel contemporary and sporty, prioritizing immediacy over delicacy. The overall impression is confident, loud, and attention-grabbing.
The design appears intended to deliver maximum visual impact with a contemporary, motion-forward voice. By combining a strong oblique stance with rounded, simplified forms and uniform stroke weight, it aims to communicate speed, confidence, and bold emphasis in display settings.
The oblique angle is consistent across caps, lowercase, and figures, producing a cohesive rightward momentum in text. In longer settings the tight internal spacing and small counters make it best suited to larger sizes where the shapes can breathe.