Sans Normal Loreh 9 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Nebula' by Brink, 'Andrial' and 'Buckin' by Ckhans Fonts, 'Creata' by Ivan Petrov, and 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, confident, upbeat, modern, friendly, impact, momentum, modern branding, friendly boldness, geometric, rounded, compact, slanted, punchy.
This typeface is a heavy, right-slanted sans with broad proportions and rounded, geometric construction. Strokes are thick and consistent, with smoothly curved bowls (notably in O, C, G, and e) and generally squared-off terminals on straight strokes. Counters are relatively open for the weight, and the overall rhythm is energetic, driven by the italic angle and wide letterforms. The lowercase uses single-storey a and g, with sturdy joins and minimal modulation, keeping the texture dense and bold at text sizes.
It performs best in short, high-impact settings such as headlines, posters, logos, and bold brand statements where the wide shapes and strong weight can dominate the layout. It also suits packaging and energetic campaigns, especially where a sporty, forward-moving feel is desired.
The overall tone is assertive and energetic, with a forward-leaning stance that reads as active and contemporary. Its rounded geometry keeps the voice approachable rather than aggressive, making it feel sporty and upbeat while still confident and solid.
The design appears intended to deliver maximum impact with a clean, geometric voice: a bold italic sans built for attention, momentum, and contemporary branding. Rounded forms and open counters suggest an effort to preserve clarity and friendliness despite the heavy stroke weight.
In the sample text, the heavy weight creates a strong, continuous color on the page, and the slant adds motion without introducing calligraphic contrast. Numerals are robust and clear, matching the rounded, geometric language of the letters.