Sans Normal Velev 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, headlines, posters, signage, friendly, casual, approachable, modern, lively, approachability, warmth, clarity, motion, modernity, rounded, humanist, soft terminals, oblique, airy.
A rounded sans with a consistent oblique slant and smooth, low-contrast strokes. Curves are generously drawn and corners are softened, giving letters a supple, slightly handwritten rhythm while remaining clearly constructed. Terminals tend to be rounded or subtly tapered, and bowls and counters are open and circular-leaning, supporting clean legibility. Proportions feel balanced with a steady cap height, a moderate x-height, and gently varied character widths that keep lines from looking rigid.
Well-suited for UI copy and product surfaces that benefit from a personable, non-institutional feel. It can carry branding, packaging, and marketing headlines effectively, and works nicely for signage and short editorial passages where a friendly italic voice is desired.
The overall tone is friendly and informal, with a warm, easygoing voice that feels contemporary rather than retro. Its slanted stance and soft geometry add motion and approachability, making the text feel conversational and light.
The design appears intended to deliver an approachable italic sans that maintains clarity while introducing warmth through rounded forms and softened terminals. Its steady stroke behavior and open counters suggest a focus on comfortable reading and a modern, inviting texture.
Uppercase forms read clean and uncomplicated, while lowercase shapes add personality through soft joins and rounded finishes. Numerals follow the same smooth, open construction, keeping the set visually cohesive in both short labels and longer lines.