Sans Other Apji 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Absolut Pro' by Ingo (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, branding, playful, chunky, friendly, retro, cartoonish, impact, approachability, playfulness, display clarity, graphic texture, rounded, blobby, soft corners, compact joins, wide stance.
A heavy, rounded sans with softly squared corners and a broad footprint. Strokes are thick and uniform, with simplified construction and minimal detailing, giving counters a closed, punchy feel. Curves are slightly boxy rather than perfectly circular, and terminals tend to end bluntly with gentle rounding. Spacing and proportions lean roomy and expansive, while letterforms keep a steady, sturdy rhythm that reads as intentionally chunky rather than geometric or humanist.
Best suited to display work such as posters, headline systems, packaging, and logo/wordmark-style branding where strong shapes need to read quickly. It can also work for short, high-impact UI labels or social graphics, but it is most effective when given space and size to let the chunky forms breathe.
The overall tone is upbeat and approachable, with a toy-like, poster-friendly energy. Its inflated shapes and softened edges suggest a casual, humorous voice that feels at home in bold, attention-grabbing contexts.
The font appears designed to deliver maximum impact with a friendly, contemporary-retro flavor, prioritizing bold silhouettes and softened geometry for memorable display typography.
The design emphasizes silhouette over fine internal detail, so the black shapes carry most of the character. Rounded joins and compact apertures contribute to a dense, graphic texture in longer lines, especially at smaller sizes.