Sans Normal Okloz 13 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Minimalism' by Adita Fonts, 'Arco Perpetuo Pro' and 'Okomito Next' by Hanken Design Co., 'Live Grotesk' by Matt Chansky, 'SFT Schrifted Sans' by Schrifteria Foundry, and 'Biwa' by Wordshape (names referenced only for comparison).
Keywords: branding, ui text, headlines, packaging, signage, modern, clean, friendly, confident, efficient, clarity, versatility, modernity, neutrality, readability, geometric, monolinear, rounded, open apertures, high legibility.
A solid, geometric sans with smooth, rounded curves and largely uniform stroke weight. Counters are spacious and forms stay open, giving letters a clear silhouette at display sizes and in text. The uppercase is broad and stable with simple construction, while the lowercase is compact and readable with a straightforward two-storey “g” and single-storey “a.” Terminals are clean and mostly blunt, and the overall rhythm is even, producing a crisp, contemporary texture in paragraphs.
Well-suited to brand systems that need a contemporary, approachable voice, as well as UI labels and product interfaces where clarity matters. Its strong presence also works effectively for headlines, posters, packaging, and wayfinding that benefits from simple, high-contrast shapes and consistent rhythm.
The tone is modern and pragmatic, with a friendly softness from the rounded geometry rather than sharp, technical edges. It feels confident and straightforward—designed to communicate clearly without drawing attention to stylistic quirks.
The design appears intended as a versatile, all-purpose sans that prioritizes legibility and consistency across display and text. Its geometry and open forms suggest a focus on clear communication in modern digital and print environments.
Round letters like O and Q appear near-circular with balanced internal space, supporting a calm, consistent color. The numerals are sturdy and simple, matching the letterforms closely for cohesive mixed setting.