Sans Superellipse Hodih 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bluset EF' and 'Bluset EF Pro' by Elsner+Flake, 'Whitney' by Hoefler & Co., and 'JAF Bernini Sans' by Just Another Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, friendly, playful, bold, sporty, modern, approachability, impact, brandability, clarity, modernity, rounded, soft, chunky, compact, geometric.
A heavy, rounded sans with soft corners and broadly rectangular counters, giving many letters a superellipse-like, “cushioned” silhouette. Strokes are consistently thick and even, with squared terminals that are subtly rounded rather than sharply cut. Curves are generous and compact, producing tight inner spaces in letters like a, e, and s, while verticals stay sturdy and stable. The overall rhythm is dense and uniform, with straightforward, unornamented construction and clear, contemporary proportions.
Best suited to bold display work such as headlines, posters, signage, and packaging where a strong, friendly voice is needed. It also fits logo and brand wordmarks that benefit from soft geometry and high visual density, and can work for short bursts of copy in UI or social graphics when a sturdy, approachable emphasis is desired.
The font feels upbeat and approachable, with a friendly bluntness that reads confident rather than formal. Its rounded geometry and thick presence suggest a contemporary, consumer-facing tone—energetic, casual, and slightly sporty.
The design appears intended to deliver maximum impact with a soft-edged, modern geometry—prioritizing immediacy and friendliness over delicacy. Its consistent, rounded construction suggests a focus on brandable shapes that remain clear and characterful at large sizes.
Uppercase forms read blocky and strong, while lowercase retains the same rounded-rectangular logic for a cohesive texture in paragraphs. Numerals are similarly weighty and compact, designed to hold their shape at large sizes and in high-impact settings.