Sans Superellipse Huraw 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gibstone' by Eko Bimantara, 'Helvetica Now' by Monotype, 'Otoiwo Grotesk' by Pepper Type, 'Amsi Grotesk' by Stawix, 'Nuber Next' by The Northern Block, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, impactful, friendly, sporty, industrial, attention grabbing, brand presence, approachable strength, geometric clarity, rounded, blocky, compact, soft corners, sturdy.
This is a heavy, compact sans with a rounded-rectangle (superellipse) construction and consistently softened corners. Curves are broad and geometric, counters are relatively tight, and joins stay clean and uncomplicated. Strokes maintain an even, solid presence throughout, producing dense letterforms that read as blocky without feeling sharp. The overall rhythm is uniform and engineered, with simple terminals and minimal modulation.
Best suited to headlines and short bursts of text where maximum impact is desired, such as posters, signage, packaging, and bold brand marks. It also works well for badges, labels, and UI moments that need strong emphasis, especially when set with generous tracking or ample whitespace.
The font communicates strength and immediacy, with a friendly edge created by its rounded geometry. It feels modern and utilitarian, leaning toward sporty and industrial branding rather than editorial nuance. The tone is assertive and straightforward, designed to grab attention quickly.
The design appears intended to deliver a high-impact, contemporary sans with softened geometry—combining strong, compact forms with rounded shaping to stay approachable. Its consistent construction prioritizes clarity of silhouette and brand presence in display typography.
The tight apertures and large ink coverage create a strong silhouette at display sizes, while the rounded corners prevent the texture from becoming harsh. Numerals match the same robust, geometric logic, keeping the set visually cohesive in mixed alphanumeric settings.