Sans Superellipse Hurad 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Kelson' by Armasen, 'Normatica' by CarnokyType, 'Molde' by Letritas, 'Helvetica Now' by Monotype, 'Amsi Grotesk' by Stawix, 'NeoGram' by The Northern Block, and 'URW Dock Condensed' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, industrial, impact, clarity, approachability, modernity, blocky, rounded, compact, heavy, sturdy.
A dense, heavy sans with softened corners and rounded-rectangle construction throughout. Strokes are uniform and low in contrast, with broad, flat terminals and generous interior rounding that keeps counters open despite the weight. Proportions feel compact and steady, with simple geometry and minimal modulation; curved letters read as superelliptical rather than purely circular. The overall texture is dark and consistent, producing strong word shapes and solid typographic color at display sizes.
Best suited for headlines and short passages where maximum impact is needed—posters, advertising, product packaging, and brand marks that benefit from a strong, blocky voice. It can also work for wayfinding or signage where bold, rounded shapes improve quick recognition at a distance.
The font projects a bold, straightforward tone that feels contemporary and approachable. Its rounded geometry adds warmth to an otherwise utilitarian, assertive presence, making it feel confident without becoming aggressive. The look suggests practical strength—clear, no-nonsense, and slightly playful in its softened edges.
The design appears intended to deliver high-impact messaging with a smooth, contemporary silhouette. By combining heavy strokes with rounded-rectangle curves, it aims to balance strength and friendliness, offering a modern display workhorse for attention-grabbing typography.
Round letters like O/Q show squared-off curvature, reinforcing the rounded-rectangle motif. Joins and corners are consistently softened, which helps maintain clarity in tight, heavy forms and prevents the texture from feeling brittle. Numerals follow the same sturdy, compact logic and read well in large, impactful settings.