Sans Normal Lorid 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Jarvis' by Alan Smithee Studio; 'AG Royal' by Berthold; 'Normaliq' by Differentialtype; 'Equip', 'Foro Sans', and 'Qubo' by Hoftype; 'Fact' by ParaType; and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, bold, confident, modern, impact, motion, emphasis, display, slanted, chunky, rounded, smooth, compact counters.
This typeface is a heavy, right-slanted sans with broad proportions and rounded, continuous curves. Strokes are monolinear and dense, with compact internal counters that keep letters feeling solid and punchy. Terminals are clean and largely squared-off, while bowls and curves stay smooth, creating a cohesive, geometric rhythm. Letterforms read as slightly condensed in their internal space, and the numerals follow the same sturdy, forward-leaning construction for a consistent color in text.
Best suited to short, high-visibility settings such as headlines, hero text, signage, posters, and bold branding systems. It can also work well for packaging and sports or event graphics where a dense, energetic typographic voice is desirable.
The overall tone is assertive and kinetic, with a forward motion that feels sporty and promotional. Its weight and slant create a sense of urgency and confidence, suggesting performance, action, and high-impact messaging.
The design appears intended to deliver maximum impact with a streamlined, modern sans structure, pairing a strong slant with rounded geometry for speed and emphasis. It prioritizes attention-grabbing display performance while keeping forms simple and consistent.
The combination of strong slant and tight counters makes the texture darker and more compact at smaller sizes, while larger settings emphasize the friendly roundness of the curves. The shapes maintain a consistent, contemporary feel across capitals, lowercase, and figures.