Sans Normal Kerim 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Arlette' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, sporty, friendly, punchy, retro, attention, momentum, approachability, display emphasis, rounded, soft corners, oblique, compact, high impact.
A heavy, oblique sans with rounded, softly blunted terminals and broadly curved bowls. The letterforms lean consistently forward with a slightly elastic rhythm, mixing wide rounds (like O/C) with more compact, straight-sided forms (like E/F/L) for a lively texture. Strokes stay even and robust, with smooth joins and generous inner counters that keep forms readable at larger sizes. Numerals match the same forward slant and rounded construction, with simplified, single-storey-style shapes that feel cohesive with the lowercase.
Best suited to headlines and short-to-medium display copy where its strong color and forward slant can carry impact—such as posters, packaging, branding marks, and signage. It can also work for emphatic subheads or pull quotes when set with comfortable leading to preserve clarity.
The overall tone is energetic and approachable, combining a sporty forward motion with a soft, friendly finish. It reads as confident and attention-grabbing without feeling sharp or aggressive, lending a slightly retro, poster-like charisma.
The design appears intended to deliver bold, fast-moving emphasis with a friendly, rounded voice—pairing a clean sans foundation with softened terminals and an oblique stance to create instant momentum and strong shelf or screen presence.
Uppercase forms appear sturdy and compact, while the lowercase introduces more bounce and personality through rounded shoulders and curled joins in letters like a, f, and y. The slant and weight create strong word shapes, and spacing feels tuned for display use where the dense color becomes an asset.