Sans Normal Alrew 10 is a bold, wide, monoline, upright, normal x-height font visually similar to 'Actay' by Arodora Type and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, signage, posters, packaging, modern, friendly, clean, tech, confident, clarity, approachability, modernity, impact, rounded, geometric, open, sturdy, high-contrast-free.
A rounded geometric sans with even, monoline strokes and broad proportions. Curves are smooth and near-circular, with slightly squared terminals that keep shapes crisp rather than soft. Counters are generous and open, and the overall rhythm is steady, producing a clean texture in both uppercase and lowercase. The lowercase features single-storey forms (notably a and g) and a simple, straight-sided construction that stays consistent across letters and figures.
Best suited for branding, logos, headlines, and short-to-medium display text where its broad stance and rounded geometry can read clearly and feel contemporary. It also works well for signage and packaging that benefit from sturdy letterforms and open counters.
The tone is contemporary and approachable, combining a friendly roundness with a precise, engineered feel. Its weight and width give it a confident presence without reading as decorative, making it feel practical and modern.
Likely designed to deliver a modern geometric voice with friendly round forms and high legibility, balancing visual warmth with a structured, utilitarian construction for prominent typographic use.
The numerals follow the same rounded construction and maintain strong clarity at display sizes, with smooth bowls and straightforward diagonals. In text, the large x-height presence and open apertures support quick scanning, while the broad set width gives headlines a spacious, assertive stance.