Sans Normal Likef 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Graublau Sans Pro' by FDI, 'FF Kievit' by FontFont, 'Linotype Aroma No. 2' by Linotype, 'Agent Sans' by Positype, 'Alinea Sans' by Présence Typo, 'Libertad' by TipoType, 'Acorde' by Willerstorfer, and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, friendly, confident, energetic, impact, motion, approachability, display clarity, modern branding, oblique, rounded, soft terminals, compact, bulky.
A heavy, oblique sans with rounded, bowl-like curves and softly tapered terminals. The forms are compact and dense, with broad counters and smooth, continuous curves that keep the texture even in bold settings. Uppercase letters feel sturdy and slightly condensed in their internal spacing, while the lowercase shows simplified, single-storey constructions (notably a and g) and strong, curved strokes that reinforce a cohesive, rounded rhythm. Numerals match the same weight and curvature, reading as solid, headline-oriented figures.
Best suited to short, high-impact copy such as headlines, posters, product branding, and packaging where bold presence and motion are desirable. It can also work for signage and promotional graphics, especially when set with a bit of extra spacing to maintain clarity at large sizes.
The overall tone is energetic and assertive while staying approachable due to its rounded shapes and softened endings. Its forward slant adds motion and a sporty, promotional feel, making it come across as bold and upbeat rather than formal or technical.
The design appears intended to deliver a bold, dynamic voice through a consistent oblique stance and rounded, low-detail shapes. It emphasizes immediacy and readability at display sizes, aiming for a contemporary, energetic look without harsh edges.
The italic angle is consistent across uppercase, lowercase, and numerals, producing a pronounced rightward momentum. Letterforms prioritize smooth curves over sharp joins, and the heavy weight creates a tight, impactful color that benefits from generous tracking in longer lines.