Sans Contrasted Idje 7 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, sports, confident, assertive, modern, sporty, friendly, impact, display, legibility, brand voice, modernity, chunky, rounded, punchy, sturdy, crisp.
A heavy, expanded sans with softly rounded outer curves and crisp, squared-off terminals. Stroke modulation is visible throughout, giving bowls and joins a slightly sculpted feel rather than a purely monoline build. Counters are generous for the weight, with compact apertures in letters like e and s that keep the texture dense but readable. The lowercase is straightforward and sturdy, with a single-storey a and g, short t crossbar, and a deep, curved descender on y; figures are similarly bold with rounded forms and clear interior space.
Best suited to high-impact headlines, large-scale signage, and brand marks where strong presence is needed. It can work well on packaging and promotional graphics, and its sturdy shapes also fit sports and event materials where clarity at distance matters.
The overall tone is bold and self-assured, combining a contemporary, no-nonsense stance with approachable roundness. It reads as energetic and promotional, closer to headline display typography than neutral text setting.
The design appears aimed at delivering maximum punch and legibility in display contexts, using broad proportions and controlled contrast to add personality without becoming decorative. Its rounded, compact detailing suggests an intent to feel modern and approachable while remaining forceful.
The wide proportions and strong black shapes produce a prominent color on the page, while the rounded geometry helps prevent the forms from feeling overly rigid. Diagonals (V, W, X, Y) appear stable and blocky, supporting a compact, impactful rhythm in all-caps settings.