Serif Other Ildov 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: book covers, children’s titles, packaging, posters, branding, whimsical, storybook, folksy, friendly, rustic, add character, handcrafted feel, playful display, vintage charm, flared serifs, soft terminals, calligraphic, hand-drawn, lively.
A lively serif with softly flared, wedge-like serifs and gently swelling strokes that feel drawn rather than engineered. Curves are generous and slightly irregular, with rounded joins and tapered terminals that create a warm, organic rhythm. Proportions vary a bit from glyph to glyph, giving the alphabet an intentionally uneven, human texture; counters stay open and the overall color remains even at text sizes. Numerals and caps share the same flared, brush-like finishing, with simplified forms and a subtly bouncy baseline impression.
Well suited to display and short-to-medium passages where a warm, characterful voice is desired—such as book covers, children’s titles, event posters, café or boutique branding, and artisanal packaging. It can also work for pull quotes or section headers when you want a handcrafted serif feel without heavy contrast.
The tone is playful and storybook-like, suggesting a handcrafted, artisanal sensibility rather than a formal literary one. Its soft edges and mild irregularities read as friendly and approachable, with a lightly vintage, rustic charm that can feel theatrical or magical in display settings.
The design appears intended to blend classic serif signaling with a hand-rendered, decorative finish, prioritizing charm and personality over strict typographic neutrality. Its consistent flaring and soft terminals suggest an aim for readability with a distinctly playful, human cadence.
Serif treatment is consistently flared rather than bracketed or slab-like, and many strokes end in slight hooks or flicks that add motion. The lowercase shows particularly expressive shapes (notably in curved letters and diagonals), which helps it feel informal while still retaining clear serif structure.