Sans Normal Rekev 2 is a bold, normal width, low contrast, upright, short x-height font.
Keywords: posters, packaging, children's, headlines, branding, playful, friendly, handmade, retro, quirky, approachability, handmade feel, display impact, informal tone, playfulness, rounded, soft-cornered, chunky, irregular, bouncy.
A heavy, rounded sans with softly curved terminals and subtly uneven outlines that give it a handmade, cut-paper feel. Curves are broad and circular, counters are generous, and joins stay smooth rather than sharp, producing a chunky silhouette with minimal internal detailing. Proportions are slightly inconsistent from glyph to glyph, and widths vary noticeably, creating a lively rhythm across words and lines. The lowercase shows a compact body with simple, sturdy forms, and the numerals follow the same friendly, bulbous construction.
Best suited for short to medium display settings such as posters, playful branding, product packaging, and children’s or family-oriented graphics. It works well for titles, labels, and callouts where a friendly, handmade texture is desirable, and less so for dense editorial reading where the irregular rhythm may become distracting.
The overall tone is cheerful and informal, with a bouncy, personable energy that reads as approachable rather than technical. Its slight irregularity suggests craft and spontaneity, lending a warm, playful character that can feel nostalgic and kid-friendly.
The design appears intended to deliver a warm, approachable display voice by combining rounded, simplified construction with subtle irregularities that mimic hand-cut or hand-drawn lettering. It emphasizes personality and charm over strict typographic uniformity, aiming for impact and friendliness in headings and graphic applications.
The letterforms prioritize clear, simplified shapes over strict geometric precision, which helps at display sizes but can create a deliberately wiggly texture in longer text. Round letters like O and Q appear especially full, while diagonals (V, W, X, Y) keep a softened, chunky stance that reinforces the casual voice.