Sans Superellipse Hogam 3 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Obvia' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, assertive, industrial, friendly, techy, sporty, impact, clarity, modernity, approachability, blocky, rounded, compact, sturdy, geometric.
A heavy, geometric sans with squared-off curves and generously rounded corners, giving many letters a rounded-rectangle (superellipse) silhouette. Strokes are uniform and dense, with broad, stable horizontals and verticals and minimal modulation. Counters are compact and clean, and joins tend to be blunt and structural rather than calligraphic. The overall rhythm is tight and punchy, with wide-shouldered capitals and a sturdy, high-reading lowercase that keeps forms simple and strongly engineered.
Best suited to high-impact display settings such as headlines, posters, logos, and packaging where strong silhouettes and dense color are an advantage. It can also work for short UI labels, navigation, and signage where clarity at a glance matters, while extended small-size text may feel heavy due to the compact counters and strong overall color.
The tone is bold and confident with a modern, utilitarian friendliness. Its softened corners keep it approachable while the compact, block-like construction reads as technical and no-nonsense. The result feels contemporary and energetic, leaning toward sporty and industrial branding cues.
The design appears intended to deliver maximum presence with a geometric, rounded-rectangle vocabulary—combining a sturdy, engineered feel with softened corners for approachability. It prioritizes bold legibility and consistent, modern shapes that reproduce well in large-scale and brand-forward applications.
Round letters (like O/C/G) read as squared rounds rather than perfect circles, and the numerals follow the same robust, simplified construction for strong consistency. The sample text shows a solid texture in paragraphs, with clear, straightforward letterforms that emphasize impact over delicacy.