Sans Superellipse Upku 6 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Clonoid' by Dharma Type and 'Rice' by Font Kitchen (names referenced only for comparison).
Keywords: headlines, branding, logos, posters, sportswear, techy, futuristic, athletic, industrial, confident, impact, modernity, durability, clarity, tech styling, squared-round, compact, blocky, geometric, smooth.
A heavy, wide sans with superelliptical construction: rounds are drawn as softened rectangles, and straight strokes end in clean, squared terminals. Curves stay taut and controlled, with broad counters and generous apertures that keep the forms legible despite the weight. The uppercase is built from strong horizontal and vertical strokes with minimal modulation, while lowercase follows the same squared-round logic, producing a compact, engineered rhythm in text. Numerals mirror the family’s rounded-rectangle geometry, with the 0 as a rounded rectangle and similarly solid, low-detail forms across the set.
Best suited for headlines and display settings where a bold, modern voice is needed—branding, logo wordmarks, posters, packaging, and sports/tech-oriented graphics. It can work for short UI labels or signage-style text where sturdy shapes and quick recognition are priorities, but the mass and width make it less ideal for long-form reading.
The overall tone is modern and assertive, with a distinctly technical, equipment-label feel. Its wide stance and squared-round curves suggest speed, durability, and a contemporary digital/industrial aesthetic rather than warmth or tradition.
The design appears intended to deliver a high-impact, contemporary sans built from squared-round geometry, balancing toughness with legibility. It emphasizes strong silhouettes, open counters, and a streamlined, engineered feel for modern display typography.
In longer samples the face reads as dense and powerful, with spacing that emphasizes the chunky silhouettes and a steady horizontal flow. The rounded-rectangle bowls and open forms help prevent the weight from collapsing counters, giving it strong headline clarity.