Sans Normal Loret 16 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Graphie' by Dharma Type, 'FS Hackney' by Fontsmith, and 'Malva' by Harbor Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, bold, confident, modern, impact, motion, headline focus, brand presence, clarity, oblique, geometric, rounded, compact, blocky.
A heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes stay largely uniform, producing dense, solid letterforms with smooth curves and blunt terminals. Counters are relatively tight at this weight, and the overall rhythm reads as compact and punchy, with a forward-leaning slant that emphasizes motion and direction. Numerals and capitals share the same sturdy, simplified shapes for consistent impact in display settings.
Best used for short, high-impact text such as headlines, posters, sports and fitness branding, promotional graphics, and bold packaging. The weight and slant help it stand out at large sizes, where its rounded geometry and tight counters read clearly as a cohesive display voice.
The font projects speed and assertiveness, with a contemporary, performance-oriented tone. Its strong massing and italic angle give it a dynamic, action-forward feel suited to attention-grabbing messaging rather than quiet neutrality.
This design appears intended to deliver maximum visual impact with a clean, modern sans structure, combining a strong, wide stance with a consistent oblique angle for a sense of speed. The simplified, rounded forms suggest an emphasis on bold readability and graphic presence in branding and display typography.
Round letters like O and Q are clean and strongly enclosed, while diagonals and joins in forms like K, M, N, V, and W are simplified and robust to hold up under the heavy weight. The slant is consistent across the set, helping headlines feel unified and directional.