Sans Superellipse Gukew 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Protrakt Variable' by Arkitype, 'B52' by Komet & Flicker, 'Revx Neue' and 'Revx Neue Rounded' by OneSevenPointFive, and 'Reload' by Reserves (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, industrial, tech, athletic, retro, strong impact, geometric identity, space efficiency, modern branding, squared, rounded corners, blocky, compact, geometric.
A heavy, geometric sans built from squared counters and rounded-rectangle (superellipse) curves. Strokes are consistently thick with minimal contrast, producing a dense, compact color in text. Curves terminate in blunt, softly rounded corners, while diagonals are sharp and clean, giving letters a sturdy, engineered feel. The lowercase is simple and utilitarian, with single-storey forms where visible and tight apertures that favor solidity over openness; numerals follow the same squared, modular logic.
Best suited for headlines, branding, posters, packaging, and signage where a strong, compact silhouette is useful. It can also work for short UI labels or wayfinding-style text when set with generous spacing, but its tight apertures and heavy mass make it most comfortable in larger sizes rather than long passages.
The overall tone is assertive and modern, with an industrial, equipment-label energy. Its rounded-square geometry also reads slightly retro, reminiscent of scoreboard and sports branding aesthetics, while still feeling contemporary and digital.
The design appears intended to deliver a robust, space-efficient geometric voice with a distinctive rounded-square identity. It prioritizes impact and consistency across caps, lowercase, and numerals for modern branding and display typography.
The design leans toward rectangular bowls and counters (notably in forms like O, Q, 0, 8), creating a distinctive rhythm that stays consistent across letters and figures. The broad, block-like structure suggests it is intended to hold its shape under strong contrast situations and at display sizes.