Sans Superellipse Hagof 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'FF QType' by FontFont, 'Lustra Text' by Grype, and 'Moire' by Microsoft Corporation (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, signage, techy, industrial, confident, modern, utility, impact, clarity, modernization, robustness, squared, rounded, compact, geometric, blocky.
A heavy, geometric sans built from rounded-rectangle and superellipse-like shapes, with broad proportions and generous interior counters. Corners are consistently softened, giving bowls and apertures a squarish-but-rounded silhouette, while strokes stay even and sturdy throughout. Terminals are predominantly flat and blunt, producing a compact, engineered rhythm; round letters (O, C, G) read as squared ovals, and diagonals (A, V, W, X, Z) are crisp without becoming razor-thin. Lowercase forms keep simple, single-storey construction (notably a and g), with short extenders and straightforward joins that emphasize solidity over calligraphic nuance.
Best suited to branding, headlines, and display settings where a bold, engineered geometry is an asset. It should work well for product packaging, wayfinding/signage, UI titles, and tech or sports-oriented graphics that benefit from a sturdy, rounded-square aesthetic.
The overall tone is assertive and pragmatic, with a contemporary, tech-forward feel. Its rounded squareness adds approachability, but the dense weight and blunt endings keep it firmly in a utilitarian, industrial register—more control-panel than editorial.
The design appears intended to combine geometric clarity with softened, rounded corners for a contemporary, hardware-like voice. It prioritizes punchy silhouettes, consistent stroke strength, and a modular, superelliptical construction that stays legible and distinctive at larger sizes.
In text, the strong presence and wide set create high impact and a clear, modular texture. The numerals and uppercase feel especially suited to labeling and display, where the squared rounding reads as purposeful rather than playful.