Sans Other Abmuk 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Blooms' by DearType, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Antry Sans' by Mans Greback (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, book covers, playful, retro, chunky, quirky, friendly, attention grabbing, retro flavor, friendly tone, novelty display, rounded, bulbous, sturdy, compact, cartoonish.
A heavy, compact display sans with softly rounded outer contours and slightly flared, tapered strokes that create a subtle “inked” or hand-cut feel. Counters are small and tight, with simplified internal shapes and occasional teardrop-like terminals that add character without becoming decorative. The overall rhythm is dense and punchy, with short extenders, sturdy verticals, and gently uneven widths that keep the texture lively in both uppercase and lowercase.
Best suited to display settings where bold, characterful letterforms are an asset: headlines, posters, short editorial callouts, packaging, and logo-style branding. It can work for short paragraphs at larger sizes, but the tight apertures and dense texture make it less ideal for long-form reading at smaller sizes.
The tone is upbeat and informal, with a nostalgic, poster-like warmth. Its chunky forms and soft curves read as approachable and a bit mischievous, lending a vintage novelty-shop or playful editorial vibe rather than a strict corporate voice.
The design appears intended to deliver maximum impact with a friendly, retro-leaning voice—combining a sans foundation with subtly flared strokes and rounded shaping to feel handcrafted and distinctive in display typography.
The numerals match the same compact, weighty construction and read clearly at larger sizes. In the sample text, the dense color and tight counters suggest it benefits from generous tracking and comfortable line spacing to maintain clarity.