Sans Normal Jilus 3 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'TA Modern Times' by Tural Alisoy (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, functional, display impact, modern branding, clear geometry, friendly neutrality, rounded, geometric, open counters, low aperture, blunt terminals.
A heavy, wide sans with predominantly geometric construction and rounded bowls. Strokes are fairly uniform with gently modulated joins, producing smooth curves in letters like C, O, and S. Terminals are mostly blunt and clean, and the overall silhouette favors broad, stable forms with generous horizontal span. Counters are open and legible, and the lowercase shows straightforward, single-storey constructions (notably a and g) with simple, sturdy stems and compact ascenders/descenders relative to the width.
Best suited to display settings where a broad, high-impact sans is desirable, such as headlines, posters, brand marks, and packaging. The open counters and steady geometry also support short UI labels or signage, especially at larger sizes where its width can be accommodated comfortably.
The font reads as modern and self-assured, with a friendly, approachable tone created by its rounded curves and even rhythm. Its wide stance and dark color give it a bold presence that feels contemporary and utilitarian rather than ornate or expressive.
Likely designed to deliver a contemporary, geometric sans voice with strong visual weight and generous width, prioritizing clarity and impact in display typography. The restrained detailing and consistent curves suggest an emphasis on versatile, brand-friendly shapes that reproduce cleanly across media.
The wide proportions emphasize horizontal movement, making round letters feel expansive and giving diagonals (V, W, X, Y) a strong, graphic snap. Numerals follow the same broad, simplified geometry, staying consistent with the smooth, rounded character of the alphabet.