Sans Normal Itmaf 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Rice' by Font Kitchen, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, sporty, friendly, modern, punchy, impact, clarity, modernity, approachability, rounded, geometric, blocky, compact joints, large counters.
A heavy, rounded sans with broad proportions and compact internal joins. Curves are built from smooth, near-circular bowls with slightly squared terminals, creating a sturdy, engineered feel rather than a soft “bubble” look. Counters stay open and generous for the weight, and the curves (C/O/S) keep a controlled, even rhythm. The lowercase shows single-storey a and g, a short-armed t, and a simple, straight i/j with round dots; figures are similarly rounded with wide, stable forms.
Best suited to headlines, posters, branding, and signage where strong presence and quick recognition are needed. It also works well for packaging and identity systems that benefit from a rounded, modern voice, especially when set at medium-to-large sizes.
The overall tone is bold and approachable, with a contemporary, performance-oriented energy. Its wide stance and rounded geometry read as confident and friendly, leaning toward sporty branding and upbeat display settings rather than quiet editorial typography.
The font appears intended as a high-impact geometric sans that prioritizes bold, stable shapes and friendly rounded curves. It aims to deliver strong display readability with a contemporary, sporty character that remains consistent across letters and numerals.
The design emphasizes strong silhouettes and simple, uncluttered letterforms, which helps at larger sizes. The ampersand and numerals follow the same rounded, geometric logic, keeping the set visually consistent across mixed text.