Sans Normal Okmor 4 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Aftika' and 'Aftika Soft' by Graphite, 'Carmen Sans' by StudioJASO, 'Foundry Context' by The Foundry, 'Mundial' by TipoType, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, straightforward, impact, clarity, modernity, approachability, simplicity, geometric, round, open, even, sturdy.
A heavy, geometric sans with broad proportions and smooth, rounded curves paired with crisp, straight terminals. Strokes are consistently thick with minimal modulation, producing an even color and strong presence. Counters are generally open and simple, and the lowercase shows compact, single-storey forms with sturdy shoulders and bowls. Numerals are similarly robust and legible, with rounded shapes and clear interior spaces that hold up at large sizes.
This style performs best in headlines, posters, and brand applications where a strong, contemporary sans is needed. Its sturdy shapes and open counters also suit signage and packaging, especially when set in short phrases or punchy messaging where clarity and impact are priorities.
The overall tone is modern and approachable, with a confident, no-nonsense solidity. Its rounded geometry reads friendly rather than severe, while the dense weight gives it a bold, assertive voice suited to attention-grabbing statements.
The design appears intended as a versatile, geometric display sans that balances friendliness with authority. It prioritizes uniform stroke weight, simple construction, and broad proportions to deliver clear, high-impact typography in modern visual systems.
The letterforms emphasize circular construction and smooth joins, giving text a cohesive rhythm. The wide set and heavy weight create strong impact, while open apertures and uncomplicated shapes keep it readable for short blocks of copy.