Sans Normal Ardos 12 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Grandis' by Eimantas Paškonis (names referenced only for comparison).
Keywords: ui text, wayfinding, branding, presentations, editorial, clean, modern, neutral, tech, clarity, versatility, modern utility, neutral branding, geometric, rounded, open counters, even rhythm, straight terminals.
This is a clean sans serif with largely geometric construction and smooth, circular curves. Strokes are even and steady, with minimal modulation and crisp joins, giving the design a clear, contemporary texture. Bowls and counters are open and fairly round, while straighter strokes (as in E, F, H, N) stay rigid and vertical. The lowercase is simple and legible, with a compact, single-storey a and g, a short-armed t, and generally unembellished terminals. Numerals follow the same rational, rounded logic, with clear differentiation and consistent stroke behavior across the set.
This font is well suited to interface labels, product UI, and information design where clean shapes and predictable rhythm help scanning. It also works for contemporary branding and headlines that need a neutral, polished sans, and it can carry short editorial passages when set with generous leading.
The overall tone is neutral and modern, leaning toward a functional, system-like clarity rather than expressive personality. Its geometry and restrained detailing suggest a contemporary, digital-friendly sensibility that feels straightforward and dependable.
The design appears intended as a versatile, modern workhorse sans: geometric enough to feel current, but restrained enough to remain broadly usable. Its simplified lowercase and consistent stroke logic suggest an emphasis on clarity, repeatable rhythm, and cross-context usability.
Spacing appears comfortable and even in the sample text, supporting a steady reading rhythm at larger sizes. The letterforms maintain consistent curvature and proportions across uppercase, lowercase, and figures, reinforcing a cohesive, no-nonsense visual voice.