Sans Normal Segam 12 is a regular weight, narrow, monoline, upright, short x-height font.
Keywords: ui text, editorial, packaging, signage, presentations, clean, modern, friendly, neutral, efficient, legibility, space-saving, everyday use, clean branding, systematic design, rounded, open apertures, high contrastless, compact, geometric.
A compact, monoline sans with clean, lightly rounded terminals and a consistent stroke rhythm. Letterforms are built from simple geometric curves and straight stems, with open counters and restrained curvature that keeps the texture even in paragraphs. The uppercase feels tidy and slightly condensed, while the lowercase maintains clarity with straightforward shapes, single-storey constructions where visible, and minimal stroke modulation. Numerals follow the same plainspoken geometry, reading crisply with uncomplicated forms.
Well-suited to interface labels, product copy, and general-purpose editorial settings where a compact sans can maintain an even typographic color. It can also work for signage and presentations that benefit from a clean, modern look without drawing attention away from the content.
The overall tone is neutral and contemporary, with a mild friendliness from the rounded joins and soft terminals. It reads as practical and unobtrusive rather than expressive, aiming for clarity and calm regularity in continuous text.
The design appears intended as a straightforward, space-efficient sans that prioritizes legibility and consistency. Its geometric construction and softened terminals suggest a goal of staying modern and approachable while remaining disciplined enough for everyday text work.
Spacing and proportions produce a slightly tight, efficient footprint, and the round letters (like O/C/G) keep a smooth, near-circular feel that supports a coherent, geometric voice across cases and figures.