Sans Normal Mabep 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Helvetica' by Linotype, 'Helvetica Now' by Monotype, 'Pragmatica' by ParaType, and 'Rational' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, sports branding, ads, packaging, sporty, assertive, dynamic, modern, loud, impact, motion, emphasis, branding, display, oblique, chunky, rounded, compact, high-impact.
A heavy, oblique sans with broad proportions and compact internal counters. Letterforms are built from smooth, rounded curves paired with firm, straight cuts, with squared terminals softened by radius rather than sharp corners. Strokes stay consistently thick, creating a dense color on the page; apertures and bowls are relatively tight, and joins are sturdy, giving the design a solid, blocky feel. The rhythm is forward-leaning and energetic, with simplified shapes and minimal detailing that favor impact over delicacy.
Best suited to short, high-impact settings such as headlines, posters, large UI banners, and promotional graphics where strong emphasis is needed. It can work well for sports and active-lifestyle branding, packaging callouts, and punchy social content; for longer passages, the dense texture suggests using generous size and spacing for comfort.
The overall tone is forceful and energetic, with a sporty, promotional feel. Its strong slant and compact counters add urgency and motion, reading as confident and attention-grabbing rather than quiet or editorial.
The design appears intended to deliver maximum impact with a clean, contemporary sans structure, combining a forward-leaning stance with rounded, sturdy shapes. It prioritizes immediacy and presence, aiming to feel fast, modern, and bold in display contexts.
Rounded numerals and letters maintain a cohesive, engineered look, and the oblique angle is consistent across caps, lowercase, and figures. The heavier joins in forms like m/n and the compact bowls in letters like a/e/s reinforce a bold, poster-ready texture, while the simplified construction keeps it clean at a glance.