Sans Normal Lamab 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Another Grotesk' by Aleksandrs Golubovs, 'Fracktif' by Degarism Studio, 'Hando' by Eko Bimantara, 'Alfabet' by Machalski, 'PT Schimetrik' by Paavola Type Studio, and 'Bassen' by SRS Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, modern, energetic, friendly, impact, motion, modernity, clarity, approachability, oblique, rounded, chunky, compact, punchy.
A heavy, oblique sans with broad proportions and smoothly rounded outer curves. Strokes stay largely monolinear, with tight apertures and generous counters that keep the forms from clogging at display sizes. Terminals are clean and blunt, and many joins are softly eased rather than sharply angular, giving the letterforms a sturdy, molded feel. The overall rhythm is compact and forward-leaning, with numerals and capitals matching the same dense, weighty color.
Best suited to headlines, posters, and large typographic statements where its dense weight and oblique stance can deliver immediacy. It also fits energetic branding contexts—sports, fitness, entertainment, or bold packaging—where quick recognition and strong presence matter more than long-form readability.
The tone is confident and high-impact, projecting speed and momentum through its slant and mass. Rounded shapes soften the aggression, creating an approachable, contemporary voice that still reads as loud and decisive.
The design appears intended as a high-visibility, contemporary display sans: maximizing impact with substantial weight and wide forms, while using rounded geometry to maintain clarity and a friendly edge. The oblique construction adds a sense of motion, making the face feel active and promotional.
Round letters (like C/O) appear near-circular and strongly weighted, while diagonals (V/W/X/Y) emphasize the italic drive without becoming spiky. The lowercase shows a single-storey construction where expected (notably a and g), supporting a straightforward, modern texture in running display lines.