Sans Normal Jemev 2 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Fusion Collection' by Blaze Type and 'Premis' and 'Resident' by Fenotype (names referenced only for comparison).
Keywords: sports branding, headlines, posters, logos, packaging, sporty, dynamic, assertive, retro, impact, speed, bold branding, display emphasis, oblique, extended, rounded, blocky, geometric.
A heavy, oblique sans with extended proportions and broad, rounded curves. Strokes are consistently thick with minimal modulation, and many terminals resolve into crisp angles rather than soft tapers, giving the face a sturdy, engineered feel. Counters are generously open for the weight, while bowls (notably in O, Q, and lower-case o) lean toward near-circular geometry. The overall rhythm is forward-leaning and compact in spacing, producing dense, high-impact text lines.
Best suited to short, high-visibility applications such as sports branding, event graphics, poster headlines, and impactful logotypes. The weight and width make it effective for storefront-style signage and packaging where immediate presence matters more than long-form reading.
The font reads energetic and competitive, with a forward-tilted stance that suggests speed and motion. Its wide, muscular forms and clean geometry give it a confident, modern-industrial tone, with a hint of vintage athletics and automotive styling.
The design appears intended to deliver maximum punch and motion in a clean sans framework, combining wide proportions with an oblique posture for a fast, performance-driven impression. Its simplified stroke behavior and geometric bowls prioritize clarity and visual strength at display sizes.
Uppercase forms feel especially display-oriented, with broad horizontals and strong diagonals; the numerals share the same wide stance and sturdy curves, keeping text and figures visually consistent. The italic slant is structural rather than calligraphic, reinforcing a mechanical, streamlined character.