Sans Normal Loroz 18 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Texicali' by FontMesa, 'Alergia Grotesk' by Machalski, 'Prelo Pro' by Monotype, 'Interval Sans Pro' by Mostardesign, 'June Pro' by Schriftlabor, 'Hamburg Serial' by SoftMaker, and 'TS Hamburg' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, upbeat, assertive, friendly, retro, impact, speed, clarity, branding, display, oblique, geometric, rounded, compact, chunky.
A heavy, oblique sans with compact proportions and rounded, geometric construction. Strokes are broadly uniform with soft joins and generous curves, giving counters and bowls a smooth, simplified feel. The slant is consistent across capitals, lowercase, and numerals, and the overall color is dense and even, with tight internal spaces that stay readable at display sizes. Forms lean toward straightforward geometry rather than calligraphic modulation, producing a sturdy rhythm in words and lines.
Best suited to headlines and short, high-impact text where the weight and slant can drive emphasis—posters, sports branding, apparel graphics, packaging callouts, and bold signage. It can also work for UI labels or badges when set large enough to preserve the tight counters and dense typographic color.
The typeface conveys energy and forward motion through its steady oblique angle and blocky mass. Its rounded geometry keeps the tone approachable, while the weight and compactness add confidence and impact. Overall it feels sporty and promotional, with a slight retro flavor common to athletic and headline typography.
The design appears intended to deliver a strong, fast, and modern headline voice using simple geometric shapes and an assertive oblique stance. Its consistent stroke weight and rounded construction prioritize bold clarity and visual momentum over fine detail, making it a practical choice for branding and display typography.
Capitals read as strong, poster-like shapes with minimal ornament, while the lowercase keeps a utilitarian, single-storey feel in several letters and maintains the same robust texture. Numerals match the letterforms closely, with rounded terminals and solid, high-visibility silhouettes that suit short bursts of information.