Sans Normal Asmuy 8 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: ui text, editorial, wayfinding, presentations, branding, clean, friendly, modern, calm, neutral, neutral utility, geometric clarity, legibility, geometric, rounded, open apertures, monoline, crisp terminals.
A clean sans with predominantly geometric construction: circular bowls, smooth curves, and straightforward vertical stems. Strokes read as monoline with minimal contrast, and terminals are largely squared-off with occasional gentle rounding at joins. Uppercase forms are simple and open, while the lowercase mixes round counters with compact, straight-sided stems; overall spacing looks even and the rhythm stays steady across words and lines. Numerals follow the same plainspoken geometry, with clear, rounded shapes and uncomplicated diagonals.
This font is well suited to interface copy, product pages, and general-purpose editorial layouts where a clean, even texture is needed. Its straightforward geometry also fits signage and wayfinding, and it can serve as a neutral brand sans for contemporary identities that want clarity without sterility.
The overall tone is modern and approachable, projecting clarity and restraint rather than flair. Its rounded geometry and open forms keep it friendly, while the restrained detailing maintains a neutral, utilitarian voice suitable for broad use.
The design appears intended as a dependable, geometric everyday sans: simple shapes, consistent stroke behavior, and an emphasis on legibility through open counters and uncluttered forms. It prioritizes a stable, contemporary texture that works in both short headlines and extended text blocks.
The design leans on round counters and generous apertures, which helps keep letters distinct in continuous text. Diagonals (notably in V/W/X/Y) feel clean and decisive, supporting a crisp overall texture without becoming sharp or aggressive.