Sans Normal Kedum 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Alamia' by Ani Dimitrova, 'Aspira' by Durotype, 'FF Good' by FontFont, 'Muller' and 'Muller Next' by Fontfabric, 'Hoxton North' by The Northern Block, and 'Adelle Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, energetic, confident, modern, punchy, dynamic emphasis, modern branding, display impact, athletic tone, slanted, rounded, compact, high-impact, clean.
This typeface is a slanted sans with thick, even stroke weight and rounded, smoothly modeled curves. Letterforms feel compact and forward-leaning, with broad counters and softened corners that keep the heavy weight from looking harsh. Curved characters like C, G, O, and S show a consistent circular/elliptical construction, while straight-sided forms (E, F, H, N) maintain firm verticals and diagonals with minimal modulation. The lowercase is straightforward and contemporary, with a single-storey a and g, a short-armed r, and dot shapes that read as clean circular marks. Numerals are similarly sturdy and simplified, with large internal spaces and a strong, uniform rhythm across the set.
It suits short, high-visibility settings such as headlines, posters, campaign graphics, and sports or fitness branding where a fast, forceful voice is needed. It can also work for packaging and promotional copy when used at comfortable sizes, leveraging its strong presence and smooth curves for clear, modern impact.
The overall tone is athletic and assertive, combining speed from the slant with a solid, high-impact color on the page. It reads as upbeat and contemporary, suggesting motion and confidence without becoming decorative or quirky.
The design appears intended to deliver a dynamic, contemporary sans voice with a forward-leaning stance and rounded construction, balancing speed and approachability. Its sturdy shapes and simplified details prioritize strong silhouette recognition and high-impact display performance.
At larger sizes the rounded geometry and generous counters help maintain clarity despite the heavy weight, while the diagonal emphasis gives lines of text a strong directional flow. The spacing and proportions appear tuned for display readability, producing dense, headline-ready texture.