Sans Superellipse Upfe 3 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Geogrotesque Expanded Series' and 'Geogrotesque Sharp' by Emtype Foundry, 'Eurostile Unicase' by Linotype, and 'Digdaya' by Locomotype (names referenced only for comparison).
Keywords: headlines, logotypes, posters, branding, signage, futuristic, techy, sporty, industrial, confident, display impact, tech styling, modern branding, geometric consistency, rounded corners, squared curves, geometric, blocky, compact apertures.
A heavy, geometric sans with superelliptical construction: bowls and counters read as rounded rectangles, and corners are consistently softened rather than fully circular. Strokes are broad and even, with a firm, engineered rhythm and generous horizontal footprint. Apertures tend to be tight and terminals are mostly blunt, producing compact internal spaces in letters like a, e, s, and 8. Diagonals (V, W, X, Y, Z) are sharp and stable, while round letters (O, Q, 0) keep a squared-off curve that reinforces a mechanical, modular feel.
Best suited for short, high-impact settings such as headlines, posters, product branding, and logotypes where its broad proportions and tight counters can read as intentional and powerful. It also works well for signage and UI display moments that benefit from a clean, engineered look.
The overall tone is assertive and contemporary, with a distinctly futuristic and technical flavor. Its rounded-rectangle geometry suggests digital interfaces and engineered products, while the mass and width give it a sporty, headline-driven confidence.
The design appears intended to merge a friendly rounded-corner surface with a precise, technical framework, delivering a strong display voice that feels modern and performance-oriented. Its consistent superelliptical forms and blunt terminals prioritize bold presence and a controlled, modular aesthetic.
Numerals are sturdy and display-oriented, with the 0 reading as a rounded rectangle and the 1 as a simplified, monolinear form. The lowercase maintains the same squared-round logic, giving text a cohesive, industrial texture that favors impact over delicacy at smaller sizes.