Sans Normal Omlal 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FS Irwin' by Fontsmith and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, pragmatic, clean, impact, clarity, modernity, versatility, systematic design, geometric, rounded, compact, sturdy, high-impact.
A heavy, geometric sans with broad, even strokes and smoothly rounded curves. Counters are open and largely circular, with a slightly compact feel that keeps letters dense and efficient without looking condensed. Terminals are clean and mostly horizontal/vertical, and joins are sturdy, giving the face a stable, poster-ready silhouette. Numerals are simple and highly legible, matching the same rounded, no-nonsense construction.
Best suited to headlines, posters, branding marks, packaging, and signage where strong presence and fast recognition are priorities. It also works for UI labels or short-callout copy when you want a solid, modern sans with a friendly geometric character, but it may feel heavy for long-form reading.
The overall tone is direct and contemporary, with a friendly warmth coming from the rounded geometry. Its strong color on the page reads confident and utilitarian rather than delicate, lending a straightforward, high-energy voice to headlines and short messaging.
The design appears intended to deliver maximum clarity and impact through simple geometric construction and robust stroke weight. Its consistent, rounded forms suggest a focus on contemporary versatility—equally comfortable in commercial display typography and clean, modern identity systems.
In text settings the weight creates a strong typographic texture and tight rhythm, so spacing and line breaks become visually prominent. The geometric shapes keep forms consistent across uppercase, lowercase, and figures, which helps the font feel systematic and cohesive in branding-style applications.