Sans Normal Usbal 10 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'FS Siena' by Fontsmith (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, editorial, modern, clean, efficient, technical, friendly, modernization, readability, clarity, forward motion, neutral utility, oblique, smooth, open, crisp, geometric.
A slanted, geometric sans with smooth, oval-based rounds and crisp, cut terminals. Strokes appear largely monolinear with subtle modulation, producing an even rhythm across lines. Uppercase forms are compact and straightforward, with wide, open counters (notably in C, G, O, Q) and clean joins; the Q uses a simple diagonal tail. Lowercase is similarly restrained and highly legible, featuring a single-storey a and g, a compact earless look overall, and a long descender on j. Numerals follow the same oval logic and keep consistent stroke treatment, with clear, open shapes and minimal decorative detailing.
Well-suited to interface typography and product branding where a modern, efficient oblique voice is desired. It can handle short headlines and subheads with a crisp, contemporary presence, and it remains readable in continuous text thanks to open counters and steady stroke color. The clear numerals make it appropriate for data-adjacent settings such as dashboards, labels, and wayfinding elements.
The overall tone is contemporary and pragmatic, with a calm, understated voice. The oblique angle adds energy and forward motion without feeling flashy, giving the design a mild sense of speed and modernity. Its geometry and clean finishing lend a slightly technical, utilitarian character while staying approachable.
The design appears intended as a functional, geometric oblique sans that balances speed and clarity. It prioritizes clean construction, consistent rhythm, and practical readability while using the slant to add emphasis and contemporary character without relying on ornament.
Spacing appears moderately generous, helping the slanted forms avoid crowding in text. Diagonals (K, V, W, X, Y) read sharp and steady, and the italic construction feels integral to the design rather than a simple slant of a roman.