Sans Normal Wagat 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, ui labels, friendly, casual, modern, approachable, playful, approachability, modernity, readability, softening tone, brand friendliness, rounded, soft, humanist, open counters, generous apertures.
A rounded sans with soft terminals and a gentle, slightly humanist construction. Strokes stay broadly even while curves carry subtle modulation, giving the shapes a smooth, drawn feel rather than a rigid geometric one. Counters are open and fairly generous, with wide bowls and clear internal space in letters like B, D, O, and P. The lowercase shows single-storey forms (notably a and g) and a compact, readable rhythm; numerals are simple and clean with similarly rounded geometry.
Well-suited to branding and packaging that benefit from an inviting, modern tone, as well as headlines, posters, and short-form editorial where rounded shapes can carry personality. It also works for UI labels and product copy when a softer, more human feel is preferred over a strictly utilitarian sans.
The overall tone is warm and approachable, with a casual friendliness that reads as contemporary and informal. Rounded joins and soft endings keep it from feeling technical or severe, lending a lightly playful, personable voice in text.
Likely designed to deliver an approachable, contemporary sans voice by combining rounded geometry with humanist details and open counters. The intention appears to be balanced legibility with a friendly personality that remains versatile across display and larger text settings.
The design emphasizes curved motion and softened corners throughout, producing consistent texture across both uppercase and lowercase. Wide round forms and open apertures help maintain clarity at larger display sizes, while the smooth, even pacing keeps paragraphs looking calm and unforced.