Sans Normal Wagat 1 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, editorial, friendly, playful, approachable, casual, retro, approachability, friendly branding, softening tone, display clarity, rounded, soft, humanist, open apertures, ball terminals.
A rounded, low-friction sans with softly tapered strokes and gently modulated curves. Terminals are frequently bulbous or subtly flared, giving many letters a quasi–ball-terminal finish rather than crisp cuts. Counters are open and generously shaped, and the overall construction favors circular and elliptical geometry with mild humanist irregularity. The lowercase shows single-storey forms (notably a and g), a slightly curled ear on the g, and a compact, rounded rhythm that stays legible while retaining a hand-drawn warmth. Numerals are similarly rounded and slightly idiosyncratic, with smooth loops and soft joins that keep the texture even in continuous text.
Well-suited to branding systems that want warmth and approachability, as well as packaging and poster headlines where the rounded forms can carry personality at larger sizes. It also works for editorial display and short text blocks where a friendly, casual tone is desirable.
The tone is upbeat and personable, with a lightly quirky, retro-leaning friendliness. Its softened terminals and rounded bowls reduce severity and create an inviting voice that feels informal, contemporary, and easygoing rather than technical or corporate.
The design appears intended to blend clean sans readability with a softer, more human voice—using rounded geometry and expressive terminals to feel modern, approachable, and distinctive without becoming decorative.
Stroke endings and joins avoid sharp corners, creating a consistent “cushioned” silhouette across uppercase, lowercase, and figures. Several glyphs show lively, slightly asymmetric details (such as the g ear and curved diagonals), which adds character without tipping into novelty.