Sans Superellipse Fyrot 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Neue Haas Grotesk Display' by Linotype, 'Rochester Serial' by SoftMaker, 'NeoGram' by The Northern Block, and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, logos, assertive, sporty, modern, dynamic, punchy, impact, motion, modernity, solidity, brand focus, rounded, compact counters, blunt terminals, tightly spaced, forward-leaning.
A heavy, forward-slanted sans with broad, compact letterforms and rounded-rectangle curves. Strokes are uniform and dense, with blunt terminals and softened corners that keep the shapes feeling engineered rather than calligraphic. Counters are relatively tight (notably in B, a, e, and 8), and the overall set reads as slightly compressed internally despite its broad stance, giving a solid, blocky color on the page. The numerals match the letters in weight and footprint, with sturdy, simplified forms designed to hold up at display sizes.
Best suited for short, high-impact settings such as headlines, sports and lifestyle branding, poster typography, packaging callouts, and logo wordmarks. It can work for brief bursts of editorial emphasis, but its dense color and tight counters make it less ideal for long-form reading at smaller sizes.
The tone is bold and energetic, with a distinctly contemporary, athletic feel. The rounded geometry adds friendliness, while the strong slant and mass give it urgency and impact—more “headline and action” than “quiet text.”
Likely designed to deliver maximum presence with a modern, rounded industrial geometry—prioritizing immediacy, solidity, and a streamlined contemporary voice. The combination of heavy weight, consistent slant, and compact counters suggests an emphasis on punchy display performance and brand recognizability.
The italic angle is consistent across caps, lowercase, and figures, helping long lines of copy maintain a cohesive forward motion. The texture is intentionally dark and compact, making it most effective when given generous leading and some breathing room in tracking, especially in dense sentences.